Rick Ross learned a tough lesson when it comes to lyrics, music and lucrative business partnerships. Reebok doesn’t forgive either because they have officially given Ross the boot.
Ross has been under fire for weeks in the media for his verse in Rocko’s song, U.O.E.N.O … in which he raps, “Put Molly [Ecstasy] all her champagne. She ain’t even know it. I took her home and I enjoyed that…she ain’t even know it.”
This verse translated equals date rape. Reebok tells TMZ:
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
It is unfortunate that Ross had to learn the hard way.